El grupo cervecero Heineken promueve las corridas de toros en Portugal, y con seguridad en otros países... ¡pídeles que dejen de apoyar la tortura de animales!

La organización ANIMAL de Portugal descubrió que "Central de Cervezas", una de las dos grandes comercializadoras de cerveza de Portugal, es 100% propiedad del grupo Heineken. "Central de Cervezas" apoya las corridas de toros en la plaza de toros de Lisboa y en otras h smaller than the number of people who oppose this activity and want to see it banned, as recent surveys have shown. Bullfighting is experiencing such opposition in Portugal, that, in the last 8 months, 8 national and international companies, such as Ben & Jerry's, KODAK and MELKA have ended the association that these companies´ Portuguese branches had with bullfighting activities in Portugal. When stating its position on the issue, KODAK UK Chairman Julian Baust made KODAK's position strongly and positively clear, saying "KODAK in no way condones animal cruelty". Other companies issued similar statements when they have announced that they would no longer get involved with bullfighting. Also, three weeks ago, a Lisbon court has deemed as "a cruel and violent spectacle", "unsuitable for children and teenagers, as it is susceptible of negatively influencing their personality", in a historic court decision regarding the exhibition of bullfights on TV.

This situation – created by the persistence of Central de Cervejas of maintaining its association with bullfighting – is inevitably pushing the company to face a national boycott, which seems to be accepted by the company as a consequence of its position, rather than changing their position and collect the promotional benefits of walking away from bullfighting in a country where they no longer are accepted.

I urge you to please get in touch with Central de Cervejas in Portugal and have this HEINEKEN-owned company totally ending its association with bullfighting and the way it is dragging your brands and products into this negative publicity situation. It's also valid for the rest of countries where "people like to torture animals" and HEINEKEN supports it.

Looking forward for your reply and thanking you for your attention,

Yours, sincerely,

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Tags: heineken, apoyo toros, tauromaquia